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About Project

Title

The influence of FinTech (financial technology) and artificial intelligence (UI/AI) on the optimization of business processes and business sustainability (FinTechxAI)

Acronym

FinTechxAI

Code

IP-UNIN-DIH-2025-6

Coordinator

Sveučilište Sjever

Ammount

29300 EUR

Project duration

21.10.2025 – 30.09.2029

Summary

The project deals with the analysis and application of financial technologies (FinTech) and artificial intelligence (AI) for the purpose of optimizing business processes and improving business sustainability. In the context of digital transition, the project aims to explore how these technologies can increase operational efficiency, reduce costs and improve the environmental, social and governance (ESG) aspects of business. Using a combined methodology (literature review, surveys, case studies and data analysis), the project will provide concrete guidelines for the implementation of digital solutions in the private and public sectors. The research results will be applicable in business practice, education and public policy making. The project will develop a digital repository of published scientific papers and studies with open access. Expert workshops, consultations and trainings are planned for the business sector, the academic community (including students from all levels of study) and public institutions. Moreover, cooperation with technology parks and incubators is also planned. This ensures the long-term sustainability of the results and contributes to the goals of digital and green transition, strengthening digital competences and increasing the competitiveness of the economy. The project specifically addresses the needs of small and medium-sized enterprises in the digital environment and stimulates innovation through the application of modern technologies. External project members: Prof.Dr. Violeta Cvetkoska, Faculty of Economics in Skopje, University of St. Cyril and Methodius – North Macedonia Assist.Prof.Dr. Mila Mitreva, Faculty of Economics in Štip, University of Goce Delčev – North Macedonia

Leader

doc. dr. sc. Katerina Fotova Čiković

Collaborators

doc. dr. sc. Joško Lozić

doc. dr. sc. Ivana Martinčević

doc. dr. sc. Trina Mjeda

dr. sc. Ivona Huđek

izv. prof. dr. sc. Damira Keček

doc. dr. sc. Vesna Sesar

Tanja Jakšić

Publications

-

Equipment

-

Sveučilište Sjever

info@unin.hr

www.unin.hr

Sveučilišni centar Koprivnica

Trg dr. Žarka Dolinara 1

48000 Koprivnica

Sveučilišni centar Varaždin

Jurja Križanića 31b

42000 Varaždin