Title
The influence of FinTech (financial technology) and artificial intelligence (UI/AI) on the optimization of business processes and business sustainability (FinTechxAI)
Acronym
FinTechxAI
Code
IP-UNIN-DIH-2025-6
Coordinator
Sveučilište Sjever
Ammount
29300 EUR
Project duration
21.10.2025 – 30.09.2029
Summary
The project deals with the analysis and application of financial technologies (FinTech) and artificial intelligence (AI) for the purpose of optimizing business processes and improving business sustainability. In the context of digital transition, the project aims to explore how these technologies can increase operational efficiency, reduce costs and improve the environmental, social and governance (ESG) aspects of business. Using a combined methodology (literature review, surveys, case studies and data analysis), the project will provide concrete guidelines for the implementation of digital solutions in the private and public sectors. The research results will be applicable in business practice, education and public policy making. The project will develop a digital repository of published scientific papers and studies with open access. Expert workshops, consultations and trainings are planned for the business sector, the academic community (including students from all levels of study) and public institutions. Moreover, cooperation with technology parks and incubators is also planned. This ensures the long-term sustainability of the results and contributes to the goals of digital and green transition, strengthening digital competences and increasing the competitiveness of the economy. The project specifically addresses the needs of small and medium-sized enterprises in the digital environment and stimulates innovation through the application of modern technologies. External project members: Prof.Dr. Violeta Cvetkoska, Faculty of Economics in Skopje, University of St. Cyril and Methodius – North Macedonia Assist.Prof.Dr. Mila Mitreva, Faculty of Economics in Štip, University of Goce Delčev – North Macedonia
Leader
doc. dr. sc. Katerina Fotova Čiković
Collaborators
doc. dr. sc. Joško Lozić
doc. dr. sc. Ivana Martinčević
doc. dr. sc. Trina Mjeda
dr. sc. Ivona Huđek
izv. prof. dr. sc. Damira Keček
doc. dr. sc. Vesna Sesar
Tanja Jakšić
Publications
-
Equipment
-
Sveučilište Sjever
Sveučilišni centar Koprivnica
Trg dr. Žarka Dolinara 1
48000 Koprivnica
Sveučilišni centar Varaždin
Jurja Križanića 31b
42000 Varaždin